Are you a startup? 4 reasons to invest in translation services

I will keep it short and sweet: there are lots of reasons for which a startup company should invest in translation and other language services. Here are four reasons that I consider to be of utmost importance:


1. To expand to or test a new market.

​While identifying new target audiences, conducting market research and finding new TAMs, SAMs and SOMs, it is essential to have accurate information, as well as establish trust and meaningful relations with your new associates. So, having a language strategy will definitely set you apart from your competitors in the first place.

2. Legal reasons.
Certain countries and industries have language regulations on various aspects of doing business (e.g. packaging, contracting, etc.)

3. Improved CX metrics
Once being active in that new market, you already know that you should monitor your CSAT, NPS, churn rate and other customer-related metrics. Having a language strategy in place can ensure better results for these metrics.

4. Improved website conversions
By looking at your website analytics, you can get a very good image about your traffic. If you already have or plan on having traffic from another country, or several countries, it goes without saying that you should not only rely on English, as internet users tend to prefer content in their own language.

The above apply not only to startups, but also to any company that wants to expand to another market-country. However, if you are a startup company, it is important to take into account these reasons and move fast.

A great way to start with your language strategy is by having a professional auditor conduct a Language Audit for you. Find out more here.